Here’s how
SEO-infused creative copy and content get you results.

Welcome to my content marketing and copywriting business, Headway Content.

Hi! I’m Gal.

Gal Gharibian is sitting on a comfortable chair, smiling. She runs her own content marketing and copywriting business and is based in Montreal.

I’m a Montreal-based Canadian who transformed my love for writing into a career in 2020. I’ve worked with several different businesses, from small companies and startups to billion-dollar corporations.

With Headway Content, I want to give businesses and entrepreneurs
the ultimate tool to wow their future
and current clients: the ability to influence with the perfect words.

Helping businesses thrive by doing
what I love? A million times yes. 

Fact: The average time a visitor spends on a
web page is less than 1 minute.


The good news?

With persuasive website copy and relatable content, that’s just enough time to impress that dream client.

Are these keeping you up at night?

  • What is it? If your audience loses interest fast, it could result in high bounce rates (visitors leaving your page waaay too early) and a drop in the time spent on your page.

    Why does it suck? With high bounce rates, you could be missing some sales and conversion opportunities.

    How do you fix it? Creative website copywriting can use compelling language and storytelling methods to wow your website visitors and encourage them to explore.

  • What is it? Your website might not be effectively communicating what your product or service can help with, and people are not getting the “Aha!” moment they’re searching for.

    Why does it suck? Visitors are less likely to turn into customers.

    How do you fix it? Clear and concise copywriting with a strong focus on your features and benefits can make your message and offer more understandable and relatable to your visitors.

  • What is it? Confusing copy can often make visitors turn away from a website. Your website copy should be eye-catching, but it should also clearly and effectively inform website visitors what exactly you do and what solutions you can offer to a specific need.

    Why does it suck? This can lead to missed sales opportunities, and potential clients may not see your value.

    How do you fix it? Creative and strategic copywriting can help your offer shine by highlighting its benefits and pain points, as well as emphasizing its uniqueness to your target market.

  • What is it? If your website doesn’t have the right keywords and isn’t optimized for SEO, it can lower your visibility in search results, making you go unnoticed.

    Why does it suck? Lower rankings mean that potential clients might not be able to find your website when searching for relevant keywords in search engines like Google.

    How do you fix it? SEO-infused copywriting with targeted keywords, meta descriptions, and high-quality content can improve your search engine visibility and bring organic traffic over to your business’s website.

How I can help

Gal Gharibian is sitting on a beige couch, wearing a green colored blazer. She is smiling. Her books and laptop are right next to her on a brown stool.

Value-added copy and content can give you the boost you need to help your business thrive by attracting your dream client, the right way. As a big believer in organic marketing, I want to craft the perfect story with clever and SEO-infused copy and content for your brand and business.

With strategic website copywriting and content:

  • Improve your rank in search engines and drive traffic to your website 

  • Amplify your brand and speak directly to your prospects to increase your sales 

  • Effectively tell your story and inspire your target market to pick you

If you want a website that makes you look like
the best option, here’s the secret to it:

Copy that pops, sells.

Ready to turn your brand into a powerhouse?